What do you feel you are here to do - your passion?

What do you desire to change in the world?

What makes you feel injustice?

What angers/frustrates you in your industry?

What is the global transformation?

What is your gift to humanity?

What is the legacy you are creating?

What is the “good news” story that your work tells?

What is your unique essence that you bring to the world?

Where does your knowledge come from? (Lived experience, intuition, thought leadership?)

What makes your thoughts/expertise different to others in your industry?

How have other elements of your life added to the richness of your expertise?

What do people ask your expertise on?

What is different about you compared to other experts in your field?

Where do you have a perceived weakness that is actually your strength? (Ie lack of formal qualification v years of lived experience)

What are you fearing? (Public speaking/social media) and where can you go towards this fear rather than avoid it?

Are you valuing your unique gift?

Are you charging enough to enable you to invest in you and expand?

Have you updated all your points of contact with your expert status?

Do you have support? Do you need to build a team?

How much time are you spending in CEO thought leadership time?

Where do you get your creative ideas?

Are you scheduling do nothing time to allow creativity?

Do you have a mentor to guide you?

What steps does your industry need to take to create the transformation change that is a force for good?

What does what you do on a micro level create a difference on a macro level?

Who currently inspires you in your industry?

What are you doing that others are not?

Where else in the world can you see that reflected? (Government policy, lobbyists, charities, support groups, world bank?)

Where might you need to gain extra learning and wisdom to feel more embodied as an expert or thought leader?

What experts/talks/podcasts do you desire to learn from to know more?

What spaces do you need to be in to be more connected to your industry and the transformation that you desire?

Where are the spaces where your work is being discussed? (Conferences, events, online forums) How can you have a bigger presence there?

What key books/texts might you need to read and study to add depth to your current expertise?

What are the frustrations in your industry as a whole?

What are the questions you could be asking in your industry sector to change things up?

How can you also view creating transformational from the perspective of someone different who might have another view/lens based on colour, age, sexuality, gender, near diversity?

Who do you know who is an expert in your field that you can reach out to to build a relationship? Make a list and take one action on the list in the next 6 weeks.

Who is in your peer group that can add value to what you are doing or give insight?

Who would you like to interview to create a connection? How could you do this?

How can you maintain these connections?

What brands are closely affiliated with you that could add value to your program?

Can you support a charity that is in alignment with your mission?

Can you volunteer or give bursaries to create connection and collaboration?

Could you hold an event related to your mission and expertise?

Can you get a mentor in your industry?

Can you mentor someone with less experience to understand more of the challenges they face?

Where could you give time for free in exchange for something wonderful?

What is your secret?

What do your ideal clients need?

What are their pain points?

What are their deep desires?

What are the pillars of your unique formula that must be understood/practiced/mastered?

Are you talking about this approach?

What are you doing that people think might not be possible to get results but you know you are?

What are the other issues that link to your core idea? (Mental health/environment/money)

What are the results of your program?

How can you show them?

How can you share them? (Book/video/stats)

How do you validate them?

What other research or questions could you ask to validate your methodology? How could you get that research?

Where do people currently go to get information on the transformation you are looking to create or the problem you are solving?

What are the modalities that you are blending to create your unique formula and approach?

What are your unique “super powers” that mean that your method is so transformational?

Where might you be able to collaborate with others to add depth to your program?

Where could you add other experts to add depth to your program?

Where might there be some gaps in your knowledge that you could fill with guest experts?

Would having a physical product range add to the authenticity of your expertise and brand?

How are you building your community? (Blogging, Video, In-person Events, Email, Guest Speaker, Podcast, Youtube Channel, Book, Community Meet ups, Online Spaces, Social Media)

Can you create some PR around your brand and mission?

What are the creative ways that you can activate your message?

Are you up cycling your content?

Is there anything else you would like to add?